Название: The Art of SEO: Mastering Search Engine Optimization, 4th Edition (Final Release)
Автор: Eric Enge, Stephan Spencer, Jessie Stricchiola
Издательство: O’Reilly Media, Inc.
Год: 2023
Страниц: 775
Язык: английский
Формат: pdf (true)
Размер: 31.0 MB

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks. Search engine optimization (SEO) is a field that remains little understood by most organizations. To complicate matters more, SEO crosses over between marketing and technical disciplines, so it’s not even clear where it should sit in most organizations. Yet, a successful SEO program for your website is often one of the highest-ROI activities an organization can decide to invest in. We wrote this book to demystify this ever-changing, everevolving landscape. This latest edition is a complete revamp of the third edition of The Art of SEO, which was published in 2015. It covers all of the latest aspects of SEO, including EEAT and the impact of generative AI (ChatGPT, Google Bard, Bing Chat, Claude, etc.).

Название: How To Get To The Top of Google: The Plain English Guide to SEO
Автор: Тim Саmеrоn-Кitсhеn
Издательство: Independently published
Серия: Digital Marketing by Exposure Ninja
Год: 2023
Страниц: 244
Язык: английский
Формат: pdf, azw3, epub, mobi
Размер: 17.5 MB

Revised and updated for 2023 — now with FREE downloadable checklists. Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more.Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.